Jamie King: An Iconic Journey as a Creative Director, Choreographer, and Producer
Jamie King, a multifaceted American creative director, choreographer, and producer, has left an indelible mark on the world of entertainment. With a career spanning decade, he has been at the helm of numerous iconic productions, contributing to the success of several pop stars and earning over $2 billion in gross revenue from his concert tours alone.
Early Career: The Road to Stardom
King’s journey in the entertainment industry began as a dancer, showcasing his talent and passion for movement. Notably, he danced in the music video “Love and Understanding” for the legendary Cher. However, it was his involvement in Michael Jackson’s Dangerous World Tour in 1992 that thrust him into the spotlight and set the stage for an illustrious career ahead.
After his time with Michael Jackson, King transitioned into directing and choreography. He found himself at Prince’s Glam Slam West nightclub in Los Angeles, where he was presented with a unique opportunity. King created weekly shows using songs that Prince was unable to release commercially due to contractual obligations. This experience honed his staging skills and set him apart as a creative force to be reckoned with.
Collaboration with Music Icons
The pivotal moment in King’s career came when he directed and choreographed a captivating performance by Prince at the American Music Awards in 1995. This exceptional display caught the attention of none other than Madonna, who saw the potential for a dynamic partnership. Their collaboration began with King choreographing Madonna’s music video “Human Nature” in 1995.
Venturing into Fitness
In addition to his work in the music industry, King explored the world of fitness. In 2004, he joined forces with Nike to create the Nike Rockstar Workout, a program featured in Crunch Fitness gyms across the United States. Furthermore, he released the Rock Your Body fitness DVD in 2007, which achieved impressive sales figures, reaching 100,000 copies sold.
Cirque du Soleil, Super Bowl, and Television
King’s creative genius extended beyond music and fitness, as evidenced by his involvement in groundbreaking productions. In 2011, he wrote and directed the acclaimed Cirque du Soleil show dedicated to the King of Pop, Michael Jackson, titled “Michael Jackson: The Immortal World Tour.” This unforgettable tribute showcased the legendary artist’s work in an extraordinary and visually stunning manner.
He continued to make waves by co-creating the boy band IM5 with Perez Hilton and Simon Fuller, as well as directing Madonna’s iconic Super Bowl XLVI halftime performance in 2012, which marked his third appearance at the Super Bowl. King’s ability to craft visually arresting spectacles made him a sought-after figure in the entertainment world.
King’s exploration of television as a creative medium led to the production of the Latin-themed entertainment show “Q’Viva! The Chosen” in 2012, where he worked alongside Simon Fuller, Marc Anthony, and Jennifer Lopez. Although a new avenue for King, the show’s performers demonstrated their incredible talents with a sold-out performance at the Mandalay Bay Events Center, an event he directed.
Tours that Redefined Entertainment
King’s prowess as a creative director and choreographer can be seen in the numerous world tours he spearheaded:
Diana Ross’ “Take Me Higher: A Celebration of 30 years of the Super Bowl halftime show” in 1996.
Ricky Martin’s “Livin’ la Vida Loca Tour” from 1999 to 2000.
Britney Spears’ “Oops!… I Did It Again World Tour” from 2000 to 2001.
Madonna’s “Drowned World Tour” in 2001.
Christina Aguilera’s “Stripped World Tour” in 2003.
Madonna’s “Re-Invention World Tour” in 2004.
Madonna’s “Confessions Tour” in 2006.
Rain’s “Rain’s Coming World Tour” from 2006 to 2007.
Christina Aguilera’s “Back to Basics Tour” from 2006 to 2007.
Ricky Martin’s “Ricky Martin Live: Black and White Tour” in 2007.
Spice Girls’ “The Return of the Spice Girls” in 2007 to 2008.
Avril Lavigne’s “The Best Damn Tour” in 2008.
Celine Dion’s “Taking Chances World Tour” from 2008 to 2009.
Madonna’s “Hard Candy Promo Tour” in 2008.
Madonna’s “Sticky & Sweet Tour” from 2008 to 2009.
Britney Spears’ “The Circus Starring Britney Spears” in 2009.
Rihanna’s “Last Girl on Earth Tour” in 2010.
Rihanna’s “Loud Tour” in 2011.
Britney Spears’ “Femme Fatale Tour” in 2011.
Cirque du Soleil’s “Michael Jackson: The Immortal World Tour” in 2011.
Jennifer Lopez’s “Dance Again World Tour” in 2012.
Jennifer Lopez and Enrique Iglesias’ “Summer Tour 2012.”
Cirque du Soleil’s “Michael Jackson: One” from 2013 onwards (a resident stage show).
Bruno Mars’ “Super Bowl XLVIII Halftime Show” in 2014.
Big Bang’s “Japan Dome Tour ‘X’” from 2014 to 2015.
Madonna’s “Rebel Heart Tour” from 2015 to 2016.
Christina Aguilera’s “Liberation Tour” in 2018.
Nicki Minaj’s “The Nicki Wrld Tour” in 2019.
Madonna’s “Madame X Tour” from 2019 to 2020 (credited as a creative producer).
Jamie King’s remarkable journey as a creative mastermind is one defined by innovation, collaboration, and a dedication to pushing the boundaries of entertainment. From his early days as a dancer to his ventures into fitness, television, and unforgettable tours, he has undoubtedly made an indelible impact on the world of entertainment and continues to shape its future. With his immense talent and creativity, there’s no doubt that Jamie King’s influence will continue to resonate for years to come.