How Intuit Has Leveraged Quicken Technology to be so good as to Advance its Financial Platform 2005

How Intuit Has Leveraged Quicken Technology to Advance its Financial Platform




In the world of fintech, Intuit and Quicken stand out as major innovators that have shaped how people and small businesses manage their finances. While Intuit is likely more recognizable as the maker of QuickBooks, TurboTax and Mint, its history is intertwined with Quicken, which pioneered digital personal finance tools.


Quicken was founded in 1983 and quickly rose to prominence by providing software that organized finances on PC desktops. Intuit acquired Quicken in 2016, sparking a technology collaboration that has enriched both brands’ offerings.


By integrating Quicken’s personal finance DNA into its products, Intuit has bolstered capabilities for connected financial management across individual, family and business needs. Meanwhile, operating under Intuit has enabled Quicken to advance its solutions through shared technology investments.


Let’s explore how the Intuit-Quicken relationship has driven fruitful technology collaboration and innovation across four key areas:


– Product integrations

– Mobile app development

– AI and machine learning

– Cloud platforms


Unlocking Powerful Product Integrations


A major focus of the Intuit-Quicken collaboration has been enabling tight integrations between Quicken’s personal finance tools and Intuit’s small business products. These bridges between the brands create a streamlined financial experience for customers with varied needs.


For example, deep connections introduced between Quicken and QuickBooks Online Advanced allow individuals to easily transfer personal transaction data into their business books with seamless categorization. This saves time spent on accounting and bookkeeping.


Another integration between Mint, Intuit’s personal finance app, and QuickBooks Self-Employed provides freelancers and independent contractors with unified visibility into their business and personal finances within one intuitive interface. Managing money is simplified.


Additionally, the platforms share capabilities like direct bank connectivity and transactions, giving users one-step access to data from financial institutions whether they’re in Quicken or QuickBooks. Shared financial plumbing boosts convenience.


Intuit has also leveraged Quicken’s personal finance tools to develop new product innovations like QuickBooks Cash, a mobile-first small business banking platform. Features that first gained adoption in Quicken have been successfully tailored to serve entrepreneurs.


Accelerated Mobile App Development


The second area where integration between Intuit and Quicken has spurred innovation is mobile apps. Quicken led the charge by launching a full-featured mobile app connected to its desktop software way back in 2010. Intuit applied learnings from Quicken’s mobile experiences to accelerate development of its own mobile offerings.


For instance, Intuit quickly moved to release mobile versions of QuickBooks after acquiring Quicken, allowing small businesses to manage finances from anywhere. The company also ensured mobile apps for products like Mint and TurboTax delivered the same capabilities users enjoyed on desktop.


This mobilization across Intuit’s portfolio was made possible by tapping Quicken’s expertise in designing finance tools specifically for mobile usage. Features like photo capture of receipts and fingerprints for login could move from Quicken to other apps.


Additionally, Intuit integrated key infrastructure components developed by Quicken including mobile syncing, data streaming, and machine learning APIs. Reusable mobile modules allowed faster cross-platform development.


Applying AI and Machine Learning


A third area of collaboration is incorporation of artificial intelligence (AI) and machine learning capabilities across both Quicken and Intuit products. Leveraging shared datasets makes the platforms smarter together.


For example, Quicken’s large trove of categorized personal finance transaction data has helped train predictive models also used by QuickBooks and Mint. This data sharing across Intuit’s brands enables more accurate cash flow forecasting and transaction coding powered by AI.


Quicken has also been able to integrate innovations like the QuickBooks Assistant, which uses conversational AI to answer small business accounting questions. Now Quicken customers have an intelligent financial assistant at their fingertips too.


Additionally, both Quicken and TurboTax utilize AI and natural language processing to simplify filing taxes. Users can snap photos of tax documents and have data accurately extracted using shared machine learning modules.


Transitioning to Shared Cloud Platform


Importantly, collaboration between Quicken and Intuit has enabled accelerated cloud development thanks to shared infrastructure and best practices.


While Quicken was originally desktop-focused, joining Intuit allowed it to rapidly move its offerings to the cloud and gain advantages like anytime-anywhere access, automatic updates and enhanced connectivity across devices. Quicken’s codebase was optimized for cloud deployment using Intuit’s technology stack.


This cloud transition also opened up new opportunities for integration between Quicken, QuickBooks and other Intuit SaaS products. New web services and APIs make linking the platforms seamless.


Quicken’s migration to the cloud on top of Intuit’s shared infrastructure also provides greater resilience against downtime and data loss. It brings the reliability today’s customers expect.


Looking Ahead to More Innovation


The technology relationship between Intuit and Quicken has already borne significant fruit across core areas like integrations, mobile, AI and cloud capabilities. Together they bring reliable, intelligent financial management to millions.


Looking ahead, more promising opportunities await these linked brands as emerging technologies create possibilities for even smarter financial assistance and automation using blockchain, predictive analytics, and more.


However, the human touch remains essential—the people behind the technology collaborating to solve real customer problems. This human focus above all fuels continued innovation.




By acquiring Quicken in 2016, Intuit established a technology collaboration between brands that has accelerated advancement of connected financial solutions.


Quicken’s deep personal finance focus perfectly complements Intuit’s small business and tax products. Integrations, mobile apps, AI, and cloud platforms now seamlessly link Intuit’s ecosystem thanks to shared technology DNA with Quicken.


Customer needs drive both brands’ spirit of innovation. The future looks bright for more human-centered financial technology innovations yet to come through the ongoing Intuit-Quicken relationship.

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